Exposing the LASIK Scam

One Surgeon at a Time
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 Post subject: Kiss a Pig and Win Free LASIK
PostPosted: Wed May 03, 2006 11:42 am 
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Joined: Sat Nov 26, 2005 1:23 pm
Posts: 2080
EyeWorld
August, 2003

Excerpt:

The "Kiss a Pig and Win Free LASIK" advertisement is an example of everything that can be wrong in advertising. While the physician who donated the procedure was probably trying to support a community fund-raising project, the ad did not educate consumers about the benefits of LASIK, nor did it extol the physician's skills or expertise. Instead, it associated LASIK with something that is trivial and frivolous, it denigrated the physicians, and it probably irritated the pig, one panelist said.

Read the entire article at: http://www.eyeworld.org/article.php?sid=508

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PostPosted: Wed May 03, 2006 1:03 pm 
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Joined: Mon Nov 14, 2005 4:28 pm
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If the winner actually goes through with the free LASIK procedure, they will have really 'kissed the pig'. No amount of washing afterward will cleanse them of the experience.


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