Exposing the LASIK Scam

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 Post subject: False Advertising using subliminal URLs
PostPosted: Sat Feb 02, 2008 2:31 am 
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Note the URL of this website: http://www.My2020.com


This URL leads people to believe that 20/20 vision is to be expected after this procedure. THis is not the case. The industry judges success by a decreased dependency on glasses and contacts manifested by an unaided high contrast Snellen acuity of 20/40 or better. This advertisement clearly implies that people can expect more.

I wonder it the FTC has seen this type of false advertising before?

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PostPosted: Sat Feb 02, 2008 3:36 pm 
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From that website:

Quote:
20/20 or your money back: At Lasik-1, we want you to feel comfortable and confident in choosing our center to improve your vision through laser vision correction. That's exactly why we offer this plan, because ultimately what you are looking for is vision without the help of glasses or contacts ?? 20/20 vision. Our 20/20 Plan has been created to give you the peace of mind that if you do not achieve 20/20 vision or better after your procedure, you will receive a full refund.


J Cataract Refract Surg - Vol 29, August 2003
From the editor
Douglas D. Koch, MD
LASIK reporting: Preserving our responsibility to our patients

Quote:
In my view, an even more repugnant approach is the "money back guarantee". This implies that the procedure is somehow reversible and that there are no potential risks of sight-threatening or sight-disturbing complications. Getting one's money back does not make up for a lifetime of unhappiness about one's vision; it is not like returning a broken television.

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