Exposing the LASIK Scam

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PostPosted: Fri May 26, 2006 11:43 pm 
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Broken Eyes wrote:
http://www.escrs.com/Publications/Eurotimes/06January/pdf/PioneersPastandPresent.pdf

Cataract and refractive surgery is leading the way in direct-to-consumer marketing. For LASIK alone, some $140 is spent on advertising per treated eye. All too often claims are simplistic and misleading (?20/20 for $2995? or ?20/20 promise?), and not supported by data. Says Koch: ?False advertising deceives patients, fosters poor patient decisions regarding having a procedure, demeans our profession, and is a violation of the implied pact between physician and patient.?


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 Post subject: takes 2 to clap a hand and a laser to detroy eye
PostPosted: Tue Jun 06, 2006 5:19 am 
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wanna share this story with u all.

a friend of mine (singaporean), went to singapore doctor, the doctor told her she is not a good candidate to do lasik, she is so stubborn that she went 2 johor bahru (malaysia) to another doctor to seek second opinion.

the malaysian doctor told her that he can do lasik for her..


bing bang bada boom... zip zap zada zoom...
now.. she can not produce tears anymore...
solution: continues eye drops for the rest of her life.

conclusion from this story:

bad candidate meet good doctor: eyes saved
bad candidate meet bad doctor: lasik tragedy


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PostPosted: Sat Aug 26, 2006 12:06 am 
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www dot seewithlasik dot com/docs/LASIK-alternatives.shtml

Quote:
In the past 25 years it has become commonplace for medical device manufacturers and pharmaceutical companies to use aggressive marketing tactics aimed directly at healthcare consumers in order to promote the rapid adoption and sales of their particular product. Often, these companies will also use forceful tactics whereby if they create enough "patient demand" for a particular product, drug or treatment it forces eye surgeons to "offer" it so that they will not be "left behind" and be perceived as out of date by patients.

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Broken Eyes

"The price good men pay for indifference to public affairs is to be ruled by evil men." Plato


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 Post subject: Re: takes 2 to clap a hand and a laser to detroy eye
PostPosted: Sat Aug 26, 2006 8:47 am 
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lasiknewbie wrote:
wanna share this story with u all.

a friend of mine (singaporean), went to singapore doctor, the doctor told her she is not a good candidate to do lasik, she is so stubborn that she went 2 johor bahru (malaysia) to another doctor to seek second opinion.

the malaysian doctor told her that he can do lasik for her..


bing bang bada boom... zip zap zada zoom...
now.. she can not produce tears anymore...
solution: continues eye drops for the rest of her life.

conclusion from this story:

bad candidate meet good doctor: eyes saved
bad candidate meet bad doctor: lasik tragedy



Familar and sad story. I know more than a dozen stories like that where desperate people lasik shop, they keep looking around till they find a bad surgeon that would do lasik on them despite being a poor candidate. I would hope they are informed of the risks, but maybe they choose not to believe the risks or go into denial. Its sad they have to learn the hard way :evil:

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Lasik damages every eye! Lasik induces more aberrations, even so called "wavefront!" Stick to glasses!


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 Post subject:
PostPosted: Sun Nov 19, 2006 3:24 am 
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http://www.eyeworld.org/article.php?sid=3460
EyeWorld
November, 2006

Determining when to hop off the custom-wavefront bandwagon

by Maxine Lipner EyeWorld Senior Contributing Editor

David T. C. Lin, M.D.:

Quote:
?If there?s a lot of marketing for custom, then patients demand it without really understanding what it really is and that it can make certain situations worse,? he said.

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Broken Eyes

"The price good men pay for indifference to public affairs is to be ruled by evil men." Plato


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 Post subject:
PostPosted: Sat Dec 09, 2006 12:58 am 
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Actual prospective patient testimonial on TheLasikFlap.com

http://www.thelasikflap.com/forum/viewtopic.php?t=1055

juliap wrote:

So let me tell you what happened when I called to cancel my appointment. The only time I have experienced this type of sales pressure is when I went to a time share meeting. I cannot believe they were pressuring me to have a surgery. So they transfer me to the doctor who wasn't the actual doctor doing the surgery it was the same guy as before. Well he asks what my concerns are. I wish I had taped recorded this call because this guy was totally lying. I said I do not like the flap how it never heals and he said it does heal. Then I said I do not like that my pupils are large because that will cause a greater risk of halos, starbursts, and ghosting. He said that he screened me and that I will not have those problems. So I said you cannot say 100% that I will not have those problems that's why you gave me the brochure on possible side effects that can happen. He still assured me that nothing will happen. So I wanted to get of the phone at this point and he obviously was going to say whatever to get me to do it. He tried to talk me into prk and said he send me some emails. So I took that as a way to end the conversation and said okay send me some emails I will think about it but I don't want to do it right now. Then he said the price will be higher if you wait because we are doing a promotional right now. Well I finally got away from the phone.

Thanks to lasikdisaster.com and Thelasikflap.com I decided not to have the surgery. Thank you so much you have saved this persons sight with your website.

Thanks,
Julia

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Broken Eyes

"The price good men pay for indifference to public affairs is to be ruled by evil men." Plato


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 Post subject: No patient who fully understands RS demands it
PostPosted: Sat Dec 09, 2006 2:46 pm 
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If there were not rampant false advertising and failure to provide fully informed consent, corneal refractive surgeons would find very little demand for their services.

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We can easily forgive a child who is afraid of the dark. The real tragedy of life is when men are afraid of the light. -Plato


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 Post subject:
PostPosted: Fri Feb 16, 2007 11:46 am 
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http://www.crstoday.com/PDF%20Articles/ ... 207_09.php

Quote:
Obviously, we all want to increase our refractive volumes and market share. One solution is to offer a tiered approach to the procedure (ie, both a higher-valued and a lower-priced version of LASIK). One of these two pricing options may capture those patients who might otherwise never approach your doorstep.

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Broken Eyes

"The price good men pay for indifference to public affairs is to be ruled by evil men." Plato


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 Post subject: Malpractice known as LASIK eye surgery
PostPosted: Fri Feb 16, 2007 10:15 pm 
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Quote:
http://www.escrs.com/Publications/Eurotimes/06January/pdf/PioneersPastandPresent.pdf

Says Koch: ?False advertising deceives patients, fosters poor patient decisions regarding having a procedure, demeans our profession, and is a violation of the implied pact between physician and patient.?


Um... excuse me Doctor Koch - since LASIK is a sugery that does permanent harm to every eye (http://www.thelasikreport.com), false advertising is merely the bait for a future opportunity to violate the Hippocratic Oath and do some serious malpractice. Serious malpractice commonly known as 'LASIK eye surgery'.

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We can easily forgive a child who is afraid of the dark. The real tragedy of life is when men are afraid of the light. -Plato


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 Post subject:
PostPosted: Sat Mar 10, 2007 2:02 pm 
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Ophthalmology Management
February 2007

http://www.ophmanagement.com/article.aspx?article=86773

Once a Patient, Always a Patient
Lessons in refractive patient retention.

By Michael W. Malley


Quote:
The front your practice should be presenting to patients, if it is a comprehensive eyecare facility, is that it offers more vision correction alternatives than simply LASIK. It is important to remind patients that not everyone is an ideal candidate for LASIK. This way, when the patient discovers that he/she is an ideal candidate, he/she feels fortunate. You should also ease patients fears by letting them know that not only can your comprehensive practice customize a vision correction strategy for them based on their refractive error and their lifestyle, it will also be there to help them enjoy a lifetime of the best possible vision.
Isnt that what we all want from our physicians and medical specialists? Someone who is there for us today, tomorrow and for the future? Someone who understands our needs and is prepared to be a medical provider for us as long as we need them? Voila! You have just planted the seed of thought for patient retention and without compromising the perceived value of your LASIK procedure. If you are really convincing in this process, you may have actually increased the perceived value of your product and your practice.
Promoting LASIK
Many large eye centers today that offer (and heavily promote) LASIK are seen only as LASIK centers by their patients. And it is easy to understand why. To effectively promote LASIK to the general public, you need to:
- Advertise not only that you perform LASIK, but
- How you differ from your competition
- How your LASIK technology compares to what the competition has
- How your LASIK experience sizes up to what the competition offers and
- How your LASIK financing is more affordable than the competition.
The reoccurring theme here is the term LASIK.

With more than a decade of aggressive LASIK advertising under the industrys belt, it should not be surprising that a majority of todays patients think of comprehensive ophthalmology practices as LASIK centers. It is not necessarily a bad image to portray and may even be necessary if you are engaged in heavy competitive advertising.


Quote:
Many LASIK practices fail to follow up regularly with LASIK patients after their surgery because they are simply too busy trying to see and attract new LASIK patients.

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Broken Eyes

"The price good men pay for indifference to public affairs is to be ruled by evil men." Plato


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 Post subject:
PostPosted: Wed Mar 14, 2007 12:50 am 
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http://www.revophth.com/index.asp?page=1_974.htm

Daniel Durrie MD:

"Dr. Durrie also encourages post-surgical patients to return for a total exam of their eyes every couple of years. ?Even if they go to their primary-care doctor, I still want to see them because refractive surgery is becoming a continuum,? he says. For instance, congenital defects in patients? eyes are corrected when they are young, presbyopia is treated in their 40s, and eventually they have lens treatment. As new treatments are developed, these same patients may be eligible for upgrades within a category, he says."

"Category upgrades include cases in which a surgeon may have corrected a patient?s congenital defect in the 1990s and now can provide a wavefront-guided correction to upgrade his vision; or a patient who may have received conductive keratoplasty for presbyopia several years ago but who may now need a lens procedure because of ad?vancing age."


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 Post subject:
PostPosted: Sat May 19, 2007 1:48 am 
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JCRS
Volume 30, Issue 9, Pages 1823-1824 (September 2004)

LASIK advertising: We should not sell procedures

Steve Arshinoff, FRCSC

Quote:
I read the editorial on advertising in ophthalmology with great interest and wholehearted agreement. The seemingly progressive tendency to irresponsible advertising, particularly of laser in situ keratomileusis (LASIK), is becoming an embarrassment to all of us who wish to practice ethical medicine and do no harm to our patients.


Quote:
I have, on occasion, attended other LASIK surgeons and noticed patients who I thought were not well suited for LASIK. When I questioned the surgeon, the typical response was something like, ?Dr. X refers many patients. He told this patient that she would benefit greatly from LASIK, and he will be doing all the follow-up after I see the patient on the first postoperative day. If I refuse to do LASIK for this patient's 2.0 D of myopia after Dr. X has already charged for the postoperative care, it will present a great problem for him. She should have reasonable uncorrected vision for 6 months to a year, after which he will refer her back for the cataract.? Is this good patient care and ethical medicine? No wonder our colleagues in other branches of medicine are beginning to lose respect for ophthalmology.

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Broken Eyes

"The price good men pay for indifference to public affairs is to be ruled by evil men." Plato


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 Post subject: Does Dr. Arshinoff always practice ethical medicine?
PostPosted: Sun May 20, 2007 2:24 am 
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Recently Dr. Steve Arshinoff told a patient that his large pupil related visual disturbances would decrease with age. Surely Dr. Arshinoff knows that this won't happen in a time frame which would do the patient any good.


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 Post subject:
PostPosted: Tue May 29, 2007 12:14 am 
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http://www.crstoday.com/PDF%20Articles/ ... 507_12.php

Marguerite McDonald, MD:

Quote:
I donate refractive surgeries to high-profile charitable events. I favor charitable auctions at which I can get on a microphone and tell attendees about myself, my practice, and PRK. If possible, I have one of my happy, postoperative patients attend so that he may answer people's questions.

I tell attendees that I believe PRK is currently the best available means of visual correction. Sometimes, listeners then ask me if they should wait for the next procedure. My favorite response involves an analogy to a car. I explain that they are hardly likely to wait 10 years to buy an automobile, because the currently available models function beautifully.

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Broken Eyes

"The price good men pay for indifference to public affairs is to be ruled by evil men." Plato


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 Post subject:
PostPosted: Thu May 31, 2007 1:26 am 
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EyeWorld
May, 2007

Quote:
?However, the marketing strategy should not be fixed but be flexible with different situations. Therefore, customers can change their own values and influence their friends and relatives.?


Quote:
Further, the researchers reported, ?The softness of sofas should be appropriate to make customers sit very comfortably.?


Quote:
?We have roses delivered a couple times a week, and we change the color so we have these beautiful flowers out around the office,? he said, adding that it?s important to have a nice dйcor to enhance customer experience.


www.eyeworld.org/article.php?sid=3829

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Broken Eyes

"The price good men pay for indifference to public affairs is to be ruled by evil men." Plato


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