Exposing the LASIK Scam

One Surgeon at a Time
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PostPosted: Sat Feb 09, 2008 11:38 pm 
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http://www.eyeworld.org/article.php?sid=3002

Quote:
In addition to addressing those patient concerns, advertising should ?tease, tantalize, and titillate,? Mr. Malley said.

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 Post subject: Generation Y
PostPosted: Sat Mar 08, 2008 10:20 pm 
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http://www.revophth.com/index.asp?page=1_13721.htm

"Surgeons need to understand that one half of the LASIK-eligible population is in Generation Y.?

"One thing refractive surgeons can do to expand their refractive surgery practices is to concentrate their marketing efforts on Generation Y."


Patient Education

'When discussing the LASIK procedure with younger patients, Mr. Mahdavi says that a surgeon?s approach must be different than if he or she were talking to an older patient. Younger patients are very skeptical. Before they arrive at the surgeon?s office, they will have researched the complications of LASIK, and they will have researched the surgeon.

?With Generation Y, surgeons will need to spend more time talking about the risks of surgery than they would with a baby boomer. When discussing the risks, ask patients what they are afraid of. Don?t tell them. From there, the surgeon should act in the role of the patients? partner in helping them discover solutions. This means that surgeons will need to become much better listeners. You are not just competing with other doctors. You are competing with other big-ticket items for the patients to spend their money on,? he says."


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PostPosted: Sat Mar 08, 2008 10:25 pm 
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http://www.revophth.com/index.asp?page=1_13728.htm

"There?s no denying that Generation Y, the Millennials, the MyPod Generation, has engendered a higher level of interest and analysis as a group than any since their parents, the boomers. You can admittedly get carried away putting too much emphasis on generational divides and generalizing about any group based on age. But there actually do seem to be differences here that warrant closer inspection if not an altered approach to patient recruitment."


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PostPosted: Sat Mar 08, 2008 10:39 pm 
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http://www.revophth.com/index.asp?page=1_13722.htm

"Refractive surgeons agree that the LASIK coordinator is one of the most important positions in a refractive surgery practice. In fact, an effective refractive surgery coordinator can be the difference between a thriving refractive practice and a struggling one."


Marguerite McDonald, MD, who is in private practice with Ophthalmic Consultants of Long Island in New York quote:

"Obviously, the ideal refractive coordinator should have excellent communication skills because he or she must be able to talk to people of all educational levels and all sophistication levels. ?Refractive coordinators have to be very carefully outfitted so that they will feel comfortable with any group. So, they can?t dress poor, and they can?t dress too rich. Additionally, they should be college graduates, because most LASIK patients are college grads,? Dr. McDonald says."



Dr. Lindstrom
, who is in private practice at Minnesota Eye Consultants in Minneapolis quote:

According to Dr. Lindstrom, in his experience, ?the coordinators that are the best are vivacious, attractive women who have had LASIK. The model would be to find someone who has had refractive surgery, is really pleased with his or her own outcome, and is able to relate to an age population of 20 to 40. They need to be able to look a patient in the eye and honestly say that they are ecstatic with the results of their surgery,? Dr. Lindstrom adds.


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 Post subject:
PostPosted: Sat Apr 19, 2008 9:45 pm 
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http://www.osnsupersite.com/view.asp?rID=27702

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Mr. Judy: The nice thing today in ophthalmology is we have a procedure out there to treat cataract patients with or without presbyopia, and we have a built-in audience that we do not even have to market to in order to attract them to your door. With LASIK, you had to market your practice as well as your success with the procedure in order to have the patient take the call to action. In other words, make that initial trip in to your office.


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Dr. Lindstrom: That should be, obviously, an extraordinary opportunity and that leads me into another thought. We are mostly all very Type A competitive people who are in this field. The question that arises: Do we sometimes spend too much time competing with each other rather than trying to grow the opportunity? Would we have a different opportunity in laser refractive surgery if we spent some of our money growing the marketplace rather than trying to steal a patient from a competitor?

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 Post subject:
PostPosted: Sat May 31, 2008 2:24 pm 
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http://www.wfaa.com/sharedcontent/dws/d ... 446fe.html

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Weary of Lasik advertising

Would the few people who haven't yet had the Lasik procedure please go ahead and get it done? Then, hopefully, the barrage of advertising will go away.

Everywhere you turn, grimly smiling men in lab coats beseech us to give up our glasses and contact lenses.

Heck, have you heard they've even got special financing? Considering the tens of thousands of dollars spent weekly on advertising, this must be the most profitable medical procedure ever conceived.

Scot Wisner, Frisco

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